The assignment focused on designing a striking announcement card for actor Atkins Estimond, recognizing his recurring role on the Sundance TV series Hap and Leonard. The goal was to spotlight his appearance with visuals that reflected the show’s gritty, Southern noir atmosphere.

Hap and Leonard is known for its sharp writing, dark humor, and complex characters. To match that tone, we used moody colors, textured backgrounds, and clean, expressive typography. Each design element supported the show’s visual identity while keeping Atkins at the center of the composition.

Atkins delivers depth and charisma in every scene. His recurring role adds both intensity and nuance to the narrative. This announcement card not only shared the casting news but also helped strengthen his personal brand and connect with fans.

Designing for a stylized series like Hap and Leonard invites creative risks. This project allowed us to mix storytelling with strong visuals, resulting in a piece that celebrated both the series and the rising career of actor Atkins Estimond.

Want to explore more of his work? Click here to view Atkins’ IMDb page. If your next campaign or series needs emotionally resonant design with visual impact, we’d love to collaborate.